DONT LOSE THE PICTURE

As the sponsor of National Eye Health Week, Specsavers aimed to draw attention to the critical role of eye tests. As a brand known for its lightheartedness, we opted for a humorous and engaging approach rather than creating a sense of urgency. Our campaign featured a couple of witty and imaginative lines that resonated with our audience, resulting in the highest level of eye test bookings in Specsavers' history.